For the In Print meeting this past Saturday, Lisa Roettger had done a lovely job putting together a well-researched program on Author Platforms. Unfortunately, Lisa was unable to attend. Fortunately, IP President, Kristin Oakley, was able to step up and take over. Between Lisa’s notes and her own experiences, she did a fabulous job. Kristin led a very energetic and insightful group discussion.
This is what I learned:
1. An Author Platform is essentially your visibility as an author.
2. Building an Author Platform is necessary for developing interest in your body of work, attracting readers, and getting the attention of agents, editors, and publishers.
3. You are probably already several planks into an Author Platform. Everything you do counts towards expanding the potential audience for your writing.
4. There are some steps you should focus on for better exposure:
a) Social Networking (Twitter, Facebook, Instagram, Pinterest, etc)
c) Having an author website
d) Most importantly, writing the best book you can.
5. A noteworthy element of building your Author Platform is considering what you have to offer. In addition to an impressive work of words, of course. Making personal connections over grandkids, love of adult color books, or shared interest in the Olympics, helps solidify relationships through your expertise, creativity, and personality. Don’t just push “buy my book!”, provide people with a reason to buy it, to support you, let them be part of the process.
Author Platform Resources
(Thanks, Kristin, for compiling the list!)
- The Writing Platform – http://www.thewritingplatform.com/
- Dan Blank – http://wegrowmedia.com/
- Jane Friedman – https://janefriedman.com/blog/
- Joel Friedlander – http://www.thebookdesigner.com/
- Jeff Goins – http://goinswriter.com/blog/
- Jason Gracia – http://www.authorplatform.co/
- Chuck Sambuchino, author of Create Your Writer Platform – http://thewritelife.com/author/chucksambuchino/
- Jane Friedman’s article, “The Basic Components of an Author Website”: https://janefriedman.com/author-website-components/
- Twenty Beautiful WordPress Themes for Authors – https://colorlib.com/wp/wordpress-themes-for-writers/
Examples of Successful Author Websites: be sure to look at the websites of your favorite authors, particularly those who write in your genre.
- Dan Brown – http://www.danbrown.com/
- Kenneth C. Davis – http://dontknowmuch.com/
- Hugh Howey – http://www.hughhowey.com/
- E.L. James – http://www.eljamesauthor.com/landing/
- Susan Kaye Quinn – http://susankayequinn.com/